Strategies for improving satisfaction with Telematics & GPS systems
Source: FleetAnswers In a recent survey of fleet professionals, FleetAnswers found that a larger number of fleets are using telematics systems to help them manage their vehicles and drivers. Yet, in spite of the growing acceptance, few, as few as 13 percent of those surveyed, expressed that they were very satisfied with their telematics system.
Similarly, only 35 percent of the respondents indicated they were receiving a return on their investment. A closer look at the reasons for the dissatisfaction (or satisfaction depending on the response) will help today's fleet professionals make better use of their telematics systems, so they can achieve a high return on investment.
Improved Organization and Management Dynamics Can Improve Satisfaction
The second most important contributor to satisfaction level of the surveyed fleet professionals was organization and management. This shows that the level of organization within the fleet or the company as a whole directly affects the amount of value the fleet manager gets form the telematics system. Disorganized fleets and disorganized companies or fleets with poor management are going to struggle to get a return on investment.
So how can fleets improve these factors to get more use out of their telematics? One option is to have a dedicated individual or team of individuals who focuses on the data and uses a systematic method to interpret that data and implement necessary changes, such as improved driver behavior incentives.
Organization can also increase the amount of use the systems are getting, which in turn will improve return on investment. If drivers or departments are not using the system or the data it collects, the fleet will not see as high of a return on investment.
Improved Team Dynamics Also Increases Satisfaction
Poor dynamics among the fleet team can lessen the amount of satisfaction received from telematics. Addressing issues that are hurting the overall dynamic of the fleet team assists in improving the operations of the fleet as a whole, including the implementation, use and acceptance of telematics data. Often, working towards a mutual goal and providing incentives for reaching that goal can help with this problem.
In regards to telematics specifically, sometimes driver pushback when implementing the telematics is a problem that hurts the team dynamic. Drivers may resent the monitoring that the system brings. Introducing the system based on its benefits to the fleet and benefits to the drivers, rather than introducing it as a monitoring system that will negatively affect the drivers, can help lessen this pushback.
Better Education and Understanding of Systems Final Key to Return on Investment
Finally, many of the fleet managers reported either a poor understanding of what the system could do and how to use those functions in the fleet or a poor education about the service and system across the company as a whole as a reason for a low return on investment. In order to see a return on these systems, companies need to fully understand what they do and how that helps their fleets. In addition, they need to ensure that all leaders in the company are trained and committed to the systems, so internal leadership supports its use and implementation.
Today's telematics systems continue to offer unprecedented data and tracking services to help fleets run as efficiently as possible. With a few changes, today's fleet managers can get better return on investment from the systems they implement.
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